To promote the new All-Star Weekend product line adidas and their role as the official outfitter of the NBA, the brief was to create an experience that got fans closer to the game. Through a YouTube partnership we developed an interactive video player allowing fans to engage with never before seen video of Dwight Howard. In one film users could control his vertical via a video based gaming experience, or watch him dunk from multiple angles by toggling the arrow keys as the video played. To reward fans for sharing the videos, a unique player bar was developed to unlock more Dwight video content based upon view count.
