Sony FanFlix

FanFlix is a digital platform that allows anyone to sell their favorite movies online. I worked closely with Sony Pictures and their technology team to concept, design and develop the initial proof of concept. Our idea was to develop digital tools that allow anyone to create their own marketing campaigns — create a movie meme, edit a short trailer and generate GIF’s using pre approved clips from the movie. Over a 6 month period I worked across everything from the naming and branding to the digital platform strategy and brand look and feel.

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Role: Art Direction / Design / UI Design